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| The Indian Express, West Coast (IE West Coast): Ruchi Garg Karla-jewelry designer paired with HourGlass Apparel on model Rachel Keye Eblin (Right photo), left photo Cassie Brooks wearing Anna Friss of Blue Bird Denim |
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Designer Latonya Adkins styled several employees with Saver's outfits from head to toe to celebrate the grand opening of the new Savers thrift store in Scottsdale. This was an exclusive VIP shopping event with complimentary refreshments and appetizers.
The lates fashions at the greatest cost!
For booking contact: Executive Director, Peaches 623-293-2427
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Join my self and four (4) other designer's in a unique opportunity to display our talent for a prize worth $3000.
Projects Ethos Finale Event!
Date: November 11, 2011
Where: The Mint - 7373 East Camelback Rd., Scottsdale, AZ
Time: Event 8pm-2am
8pm doors open, live performance
10pm fashion show
11pm after party
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| www.projectethos.com |
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| Closet Make-Over |
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- September 19, 2011
 BBy: Daphne Munro; - By: Quita Jackson: Quita Jackson
PHOENIX - The season is changing and so is fashion. But this doesn’t mean it’s time to spend cash shopping for new clothes.
Latonya Adkins, owner of HourGlass Apparel , says you can take advantage of the clothes you already have in your closet.
THREE THINGS WOMEN SHOULD HAVE
According to Adkins, your closet should have:
1. A blazer - choose a well made blazer that looks great with a pair of jeans, slacks and the little black dress
2. Little black dress or wrap dress - this dress is appropriate, versatile and can be worn for any number of events.
3. Accessories (fashion belts, scarves, jewelry and purses)
FASHION TIPS, NO MATTER WHAT SEASON
• Separate your clothes by categories (darks and lights, by lengths, or pants, shirts and dresses)
• Do not put your spring and summer clothes away. Pair them with blazers, tops, skirts and accessories.
• Educate yourself by watching fashion shows on television, pick up a style magazine, or Google the "NOW" fashion trend.
TIME FOR A CLOSET MAKEOVER
• You can determine what pieces you can use to enhance your fashion style by what is in fashion magazines and on television. You will come up with fabulous outfits from your closet without spending a dime.
• Know what you have in your closet. It will help a lot when building a wardrobe. Make sure to organize your closet first so garments are not forgotten. You probably need to discard some pieces that you have not worn in years. Make sure they still fit.
• After organizing everything figure out what accessories (belts, scarves, purses, jewelry, etc.) go best with each outfit.
These simple tips will help make what you have go a long way, while keeping you stylish and keeping your wallet full.
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| Model, Tiyada-Michelle |
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September 9, 2011
Latonya owner of HourGlass Apparel show how your wardrobe should work for you all year round.
Dressing "Real" Women - women do not have to be the size of a model to be fashionable!!!
http://www.abc15.com/dpp/lifestyle/sonoran_living/multiple-outfits-from-clothes-in-your-closet
Tiyada-Michelle is wearing a black versitile rap dress that can be worn three different ways.
1. With sleeves
2. Sleeveless / halter style
3. Criss Cross or twisted in back
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| Asha, Doranna, Naomi & PHW Model Briana |
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How to accentuate your silhouette:
Asha (apple /rectangle shape-usually proportioned from top to bottom with a slight ) is wearing a rap dress with a handkerchief hemline in front. The thin sash belt at the natural waistline will draw the eye up.
Don't: wear baggy or too tight with a apple shape. Allow the garment to fall effortless onto your curves. This dress can be worn for the office and easily transition to evening with accessories and pair of heels.
Doranna (pear shape/triangle-petite on top and fuller in the hip/bottom) is wearing a black jumpsuit with pockets. Short kimono sleeves. It has a V-neck front with Elastic ankles. This jumpsuit highlights her slender waist and dark color keeps it sleek.
Don't: wear pencil skirts and garments too tight around the hips, it will emphasize that area.
Naomi (pear shape-petite on top and fuller in the hip/bottom) is wearing a plunging V-neck gown with rhinestones. This dress has a full split and is fully lined with chiffon.
Don't: same as above...
Briana (rectangle shape-fairly proportioned on top, middle and bottom. There is no main area to minimise so you can wear anything) is wearing an black and white dress with exaggerated pockets and matching belt. The pockets create or give the illusion of hips.
Don't: wear low rise pants, it will make the torso appear very long. So wear garments with volume in the areas you want to emphsize.
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| Shop Garment District preview fashion show was a smashing hit for HourGlass Apparel |
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You are invited to the following event:
SHOP GARMENT DISTRICT
Event to be held at the following time, date, and location:
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![Attend Event]() |
Aug 12, 2011
7:00 PM - 10:00 PM
Talking Stick Resort
9800 E. Indian Bend Road
Scottsdale, AZ 85256
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Come see a sneak preveiw of the emerging designers fashions and shop for exsclusive designs!
SHOP GARMENT DISTRICT Friday May 12th, 7pm Degree 270 Lounge @ Talking Stick Resort Includes a Runway Fashion Show Showcasing myself and 9 other Emerging Designers fashions of PHXFW and Featuring the new 40 "fresh faces" 200 GOODIE BAGS FROM TAGLIO SALON TO THE
Join Phoenix Fashion Week for the much anticipated 2nd 'Shop Garment District' event, featuring myself and 9 talented emerging designers of PHXFW 2011! Guests will have the opportunity to shop the next "IT" designers, as well as take in a fabulous runway show featuring the Top 40 models sporting 4 preview pieces from each designer.
*Make sure to come early! The first 200 guests will receive a swag bag, stuffed with loads of goodies!
Sponsors for the evening include balluun, vitaminwater, Popchips and Taglio Salon, who will be doing the hair styling for the runway show.
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| PFW Top 40 models |
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Every year, Phoenix Fashion Week has focused not only on finding talented local designers, but models as well. Coming upon our 7th anniversary, this year is no different. Phoenix Fashion Week hosted an incredibly successful Model Search at Axis/Radius in Scottsdale, Saturday July 23rd, sponsored by vitaminwater. Nearly 200 models braved the high temperatures and waited in line in hopes of being chosen as one of 40 models to walk in Phoenix Fashion Week this fall. Judges at the search included Dolce Salon and Spa, Operations Director Brenna Moses, Style Leader Justin Lee and Executive Director Brian Hill. “The turnout went beyond our expectations, not only by the sheer volume but the quality of models,” Hill said. Ultimately, the best of the bunch were selected as the top 40 (25 women and 15 men) and will compete in multiple challenges à la America’s Next Top Model. From the top 40 models, one will be chosen as the Model of the Year, with the winner receiving a lust worthy prize package, including a signed deal with a local agency. These challenges are new to Phoenix Fashion Week this year, but are a welcomed addition. “Based on the success of our emerging designer contest, we wanted to create the same idea for our models. It provides a platform for them to receive the skills and knowledge they need to be a successful model, ” Hill said.
Just three days after the search, hair styling and makeup sponsor Dolce was happy to provide amazing makeovers to all 40 models, whether it was extensions, coloring or a
 - Models waiting at Model Search
dramatic cut. The first challenge for the models also took place on this day, the Headshot Challenge. Top 40 newbie Gavin Tucker thoroughly enjoyed this challenge and all the new industry professionals he was able to network with. “The photos that were taken came out amazing, and I was very pleased with all the hospitality. I met alot of great photographers, stylists, and I loved my experience at Dolce!” Like Tucker, the models exuded confidence and rocked their new looks in front of the camera for these close up shots, by talented Phoenix Fashion Week photogs Mikel Florman, Stella Crowl and others. The models have already moved onto their next challenge, the Runway Challenge, where they receive crucial coaching from now until fashion week. The third challenge is a Print Campaign Challenge, where they must act as if hired by vitaminwater to represent one of four flavors in a print campaign. The last challenge, which will be ongoing until fashion week, is the Social Media Challenge, where models will have a personal page on the PHXFW website and must market themselves to receive votes from the public.
The Headshot Challenge winner was kept under wraps until the Model Announcement Party that Thursday, July 28th at The Mint in Oldtown Scottsdale.
 - Challenge Winner Cassie Brooks
Phoenix Fashion Week saw their biggest turnout numbers ever for a meetup this night, with over 300 locals and fashionistas coming out to support these talented models, including fashion bloggers and media, as well as last year’s emerging designer winner SJ Couture and this year’s emerging designer, Deeds of Love. These top 40 models sported stylish Phoenix Fashion Week black tanks and tees, while strutting to cheers, camera flashes and smiles from the crowd. After every model’s name was called, the highly anticipated winner of the Headshot Challenge was announced…Cassie Brooks! Her fabulous headshot and edgy new pixie cut were featured on a Phoenix Fashion Week magazine cover mock up and revealed for the first time on the runway this night. Brooks, a repeat top 40 model, is hoping to gain another year of experience and amazing memories through Phoenix Fashion Week. “It is such an honor to be a part of this again…PHXFW has inspired me and helped me see that I CAN do anything.”
Already, these models are gaining valuable experience in the industry, as well as making connections and booking jobs. Ashley Luccitti, new to the model search and Phoenix Fashion Week this year, is featured in emerging designer Mabella Chic’s lookbook, with another photoshoot coming soon. “I hope to get my name and face out there to continue to get work which will lead to bigger and better jobs! I am also majoring in fine arts photography…PHXFW is a good place for me to make connections in the photography world also,” Luccitti said.
The next event on Phoenix Fashion Week’s jam packed calendar is the much anticipated 2nd “Shop Garment District” featuring the 10 Emerging Designers of Phoenix Fashion Week, where attendees will have the opportunity to shop these next “IT” designers. This will also be in conjunction with the models’ second challenge, the Runway Challenge, and each designer will preview a few of their designs on four models that walk the runway and reflect the skills they have acquired through the runway coaching.
For a complete re-cap of the vitaminwater Model Search, watch the exclusive video: http://bit.ly/qG8NQy
To stay in the know, follow Phoenix Fashion Week on Twitter – @PHXFashionWeek and “Like” our page on Facebook!
We love feedback! Post a comment about this article and you could win a PHXFW t-shirt!
Article by Lauren Pfingstag for Phoenix Fashion Week
Photos by Mike Florman/Stella Crowl for Phoenix Fashion Week
www.phoenixfashionweek.com
“The Resource For All Things Fashionable”
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| Phoenix Fashion Week 2011 Model Search |
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Are you or someone you know an aspiring model looking to make it in the fashion industry? Phoenix Fashion Week is on the lookout for the next "top models" in Arizona, to be featured in PHXFW this fall! The 40 men and women chosen will be competing for the highly coveted "Model of the Year" title and grand prize package! Don't miss out on this opportunity!
Doors open at 10:30am for registration, begins at 11am.
Come prepared! See... details below for what to bring, suggestions, tips and more!
Females: 5'7" or taller, with a slender build.
Males: 5'10" or taller, with slender to athletic build
WHERE: Axis-Radius : @ 11:00am - 7340 East Indian Plaza - Scottsdale, AZ 85251
NEED TO BRING:
1.) A very positive attitude and energy
2.) All applicants need to bring a PRINTED OUT color head shot of yourself (does not need to be professional).
3.) Applicants under 18 (need to bring a parent or legal guardian)
4.) *OPTIONAL: Any prior modeling resume' - Comp card - portfolio, etc.
HAIR & MAKE-UP:
2.) Hair & Make-Up: Natural make up, hair simple and down (bring a hair tie to pull back so we can see your whole face).
3.) What to wear: Something comfortable and flattering that shows your shape and figure (this is for both guys and girls).
Females: Stay away from big flowing dresses or big loose shirts.
Males: Stay away from over sized baggy pants and over sized loose shirts.
SUGGESTIONS:
Females: Tanks tops are good, fitted T-shirts, fitted jeans or shorts, and heels.
Males: fitted T-shirts, fitted dress shirts, jeans (that fit) or shorts.
FOR MORE INFO: justin@phoenixfashionweek.com
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| Designer, Latonya Adkins |
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JUNE 17, 2011 EMERGING DESIGNERS ANNOUNCEMENT
Pictures here http://wp.me/pSGKl-qU |
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Hello Fashionistas, FRIDAY JUNE 17 @ 7PM, AFTER PARTY @ BLUE MARTINI 9:30PM
A unique event, Fashion Arizona and The MIM (www.themim.org) team up to host the "Announcement of the new (10) Emerging Designers of Phoenix Fashion Week 2011"
On Friday June 17th, from 7:00pm - 9:00pm, come Meet & Greet designers from all over the US that will be the next "IT" designers to launch their brands this fall at Phoenix Fashion Week, October 5 - 8, 2011.
For the first time ever, Emerging Designers representing Ohio, Mexico, Texas, Minnesota, Missouri and Arizona are competing for a $15,000 Prize Package of Goods & Services to help launch their brand.
The first (50) guests will receive PHOENIX FASHION WEEK goodie bags and we will be (FREE) raffling off one big gift for one of our lucky fashionistas.
Guest Speakers: Hear perspectives from 2009 & 2010 Emerging Designer Winners!
Bring a fashionable friend, come out and hear what inspires these young designers, while catching a "sneak peek" at their Spring 2012 collections.
The Emerging Designer Contest Powered by: CItyScape, Madison Buyer, and Splinter Creative.
R.S.V.P. TODAY with christina@phoenixfashionweek.com
Where: MIM 4725 E Mayo Blvd, Phoenix AZ 85050
Date: Friday June 17th, 2011
Time: 7:00pm - 9:00pm
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| Talking Stick Resort @ Degree 270 Lounge |
Fashion Arizona
Presents:
'Shop Garment District'
Introducing the first "SHOP GARMENT DISTRICT" event, Thursday May 19th @ 7:00pm
Hosted by Talking Stick Resort @ Degree 270 Lounge (14th Floor)
Launch & Shop Arizona Designers & Brand while enjoying other fashionistas, amazing views, and live music. Get ready for an exciting night of fashion at the fabulous Degree 270 Lounge inside Talking Stick Resort!
Featured are 10 talented designers (including Touches of Beauty Apparel by Latonya Adkins) hand picked by Phoenix Fashion Week (6 apparel, and 4 accessory).
Gorgeous models will be displaying the designers' looks on platforms throughout the evening and guests can shop these same looks at the designers' tables.
There will also be food and drink specials!
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FREE: PFW WILL BE RAFFLING OFF (10) AMAZING GIFTS FROM THE DESIGNERS
PLEASE RSVP: Christina@phoenixfashionweek.com (reserve 1 of 5 areas for you and 4 friends) - The rest of the lounge is first come first serve.
Lineup for Apparel and Accessory Designers
DESIGNERS:
*Touches of Beauty by Latonya Adkins http://boutique.touchesofbeauty.com
*Black Russian Label www.blackrussianlabel.com
*Fancie Pantz Boutique www.fanciepantz.com
*Living Doll Shoppe www.livingdollshoppe.com
*Monique Fagre' Swimwear www.moniquefagre.com
*Stitch Connect www.stitchconnect.com
ACCESSORY:
*Beijo Bags www.beijobags.com
*RGK D'Zines www.RGKdzines.com
*Tarnished Tags www.tarnishedtags.com
*NR BEADZ www.nrbeadz.com
FREE: 10 AMAZING RAFFLE GIVE-A-WAY FROM THE DESIGNERS
RSVP Christinal@phoenixfashionweek.com
SPONSORED BY: VITAMINWATER ZERO & SPA Fit AZ http://www.spafitaz.com
Learn more about PFW group at www.meetup.com/fashionarizona
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| Arizona State University's S.T.A.R.S. fashion show |
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Touches of Beauty's Set Apart Models are honored to be featured in Arizona State University's S.T.A.R.S. fashion show.
Date: Sunday, April 17, 2011
Location: 425 E University Dr., Tempe AZ 85281
Time: 6:30 - 10pm
"The mission of S.T.A.R.S. is to provide academic and social support along with cultural awareness for African American students at ASU. S.T.A.R.S. is a student-driven organization targeting undergraduates determined to be successful in college. We work to inspire our members to be scholarly, culturally conscious, professional, and leaders".
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| Peace Fest 10th ANNIVERSARY |
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| www.peacefestaz.com |
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| Peace Fest 10th ANNIVERSARY
Stop the violence Movement
Hosted by B.E.A and Sophisticated Gents
Sunday April 17, 2011 @ 12pm - 6pm
10919 S. Central Ave. (on the way to the look out point on South Mountain)
Family Event & Free for all ages
*Art Exhibit
*Poetry Readings
*Live Jazz and Hip Hop
*Step Teams
*Dance Groups
*Custom/Classic Cars
*Bikes Displayed
Peace Fest Mission & Vision:
To "Stop the Violence" and promote peace in our community and bring solutions to plaguing issues like gang violence, domestic violence, drug abuse and teenage pregnancy.
The Peace Fest creates an opportunity for young people to express their gifts and talents through "Edutainment". Children are the future of our existence, they must succeed!
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| 10 Annual Peace Fest Weekend |
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| Peace Fest Jam |
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| Leonardo's Davinicci Code
2020 N Arizona AVE. St#G-70
Chandler, AZ 85225
Promoting The "Peace Fest" Weekend, "Stop Gang and Teen Violence" Saturday April 16, 2011
FEATURING:
Cali Swag District and Rocsi from BET's 106 & Park
Doors open at 6:00pm
7:00-8:00pm Hair / Fashion show by Touches of Beauty
8:00 - 9:00pm Live Entertainment
9:00pm - Until Main Event
Entry Price for ALL AGES - $15.00 before 9pm, $20.00 After
This event is to raise awareness of gang and teen violence. Come celebrate peace with fun competition in dance offs, rap offs and poetry reading. This event is supported and backed by Minister Louis Farrahkan.
For more information contact www.peacefestaz.com
| Peace Fest Tour/Block Party Dedication
Saturday April 16, 2011
Location: 5221 S. 13th Place, Phoenix, AZ
Time: 12pm - 4pm
Peace Fest Team are going into the communities to celebrate its 10th anniversary of Peace.
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| Honey's Annual Fashion Show |
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| 3rd ANNUA HAIR & FASHION SHOW |
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Article Reads from the ARIZONA INFORMANT:
By Arne Williams Wednesday, March 18, 2009
Dressed in their finest safari attire, more than 120 members, guests and friends of the Sisters of the Valley enjoyed their Annual Luncheon at the Phoenix Zoo. Themed "out of Africa", the program included a dancing by Anita Spears, animal presentations by a Phoenix keeper, and fashions by Latonya Adkins (Touches of Beauty) and Sisters of the Valley....
Thirteen models (Justin, Chantel, Austyn, Peaches, Shaka, Silvia, Bre, Yovanta, Dessari, Kimberly, Kandice, Harold & Chelsea ), fashion stylist & creative director (Jermane Allen), and three up-and-coming designers (Latonya Adkins, Nikki Turner & Herschel Jackson Jr.)
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